Key deliverables

• Provided a comprehensive report on the region’s geography, demography, economy, politics, and stakeholders, and the implications of these for EY’s market entry strategy.

• Helped EY build its brand and reputation in Western Sydney, through knowledge of leadership, events, and PR initiatives.

• Developed a target stakeholder list with context around roles and relationships to inform any further engagement necessary to present EY’s credentials.

• Recommended regional NGO boards on which EY Partners could serve as honorary board members and helped with professional development and positioning of the leader of the new office.