National Australia Bank
TSA was contracted to assist Mike Baird, then Head of NAB Institutional Banking, who chaired a National Australia Bank Board and executive taskforce, to develop a strategy targeting emerging growth markets, with Greater Western Sydney serving as the reference model.
Key deliverables
Convened meetings of NAB business units to support the strategic review of products, the branch network, and internal engagement structures.
Researched and analysed population data, regional economic trends, and community attitudes to provide NAB with intelligence to guide its investment.
Provided direct advice and intervention on political, media, and community issues impacting NAB.
Developed a comprehensive engagement framework to inform NAB's market entry strategy for Greater Western Sydney.
Delivered market intelligence, transfer of IP, commercial introductions, and local knowledge.