Western Sydney International Airport
TSA has led two major reviews of key stakeholder perceptions of Western Sydney International Airport to help shape the Board's strategic approach. This research has been delivered as part of a wider and ongoing strategic advisory function for WSI.
Key deliverables
Provided an assessment of perceptions of the Airport and its outreach activities among key stakeholders.
Identified barriers that might prevent the Airport from engaging and maintaining partner interest.
Delivered strategic and tactical recommendations on the sentiment and issues raised by those surveyed.
Advised on how to leverage the Airport's brand and reputation to strengthen and promote its messaging.
Provided strategic advice on key government influencers, formal and informal briefings to the WSI Chair and Board on the prevailing local, state, and federal political climate.